Strategy & Systems

Content Strategy & Editorial Direction

I help shape content strategy from planning through execution, defining what we publish, why it matters, and how it supports broader business goals.

What I do:

  • Help define content themes, topics, and narrative direction across the funnel

  • Build editorial calendars that support campaigns, launches, and evergreen growth

  • Translate complex product, industry, and competitive insights into clear, audience-first stories

  • Partner closely with SEO, demand gen, product marketing, and B2B leadership to align content priorities with business goals

  • Manage the customer case study program from customer identification and interview planning to drafting, editing, CMS publishing, and promotion

Impact:

  • Helped author Commerce’s 2026 B2B content strategy and editorial calendar, defining priority topics, content pillars, and campaign-aligned themes across demand generation, sales enablement, and brand authority

  • Consistently publish 5+ B2B content pieces per month, exceeding output goals while maintaining quality

  • Support delivery of 30+ content assets per quarter across blogs, reports, case studies, and campaigns

  • Led content direction for a B2B demand gen webinar — shaping the topic, narrative arc, talking points, and promotional assets — generating 208 high-quality leads

  • Published 16 customer case studies YTD, creating a library of proof points that support sales enablement, demand generation, product marketing, customer marketing, and brand credibility

AI-Driven Workflow Optimization

I design and implement AI-powered systems that accelerate content production while preserving editorial quality and brand voice.

How I use AI:

  • Design AI-assisted workflows to support research, outlining, drafting, editing, and repurposing — with human review and editorial standards built in

  • Integrate AI into existing workflows as an accelerator — not a replacement — for strategic thinking

  • Continuously evaluate emerging tools and apply them where they meaningfully improve speed and consistency

Impact:

  • Reduced content production time by up to 75%

  • Cut case study publishing timelines from 2+ weeks to ~2 days

Systems built include:

  • Custom GPT and Claude Project for SEO article research and outlining

  • Custom GPT and Claude Project for case study development

  • Custom GPT for short-form marketing copy, including ads, emails, and landing pages

  • Custom GPT for B2B competitive and industry analysis

  • Claude Project for blog copywriting and long-form content development

Scalable Content Systems & Processes


I help remove bottlenecks and build self-serve systems that make content easier to plan, create, and ship.

Key systems I’ve helped build:

  • Developed a repeatable case study publishing process, reducing time to publish and eliminating unnecessary handoffs

  • Transition editorial planning from spreadsheets to a centralized project management system, improving visibility and collaboration for stakeholders

  • Partnered with design to create brand-aligned long-form templates, enabling the content team to format whitepapers and sales assets independently and reducing formatting time from days to under an hour

Enablement, Collaboration, & Support

I support cross-functional teams by setting editorial direction, enabling others, and owning content outcomes.

How I support teams:

  • Help onboard and train freelance writers, providing feedback, edits, and approvals

  • Act as an editorial gatekeeper to ensure quality, consistency, and alignment

  • Coordinate across multiple stakeholders — including drafting executive and C-level talking points for webinars, launches, and internal communications — to move high-visibility projects forward efficiently.