Strategy & Systems
Beyond writing, I develop content strategies, workflows, and systems that help teams scale output, improve quality, and move faster.
My focus is on building repeatable, high-impact content engines that support demand generation, sales enablement, and long-term brand authority.
Content Strategy & Editorial Direction
I lead content strategy from planning through execution, defining what we publish, why it matters, and how it supports broader business goals.
What I do:
Define content themes, topics, and narrative direction across the funnel
Build editorial calendars that support campaigns, launches, and evergreen growth
Translate complex product, industry, and competitive insights into clear, audience-first stories
Partner closely with SEO, demand gen, product marketing, and leadership to align priorities
Selected impact:
Authored Commerce’s 2026 B2B content strategy and editorial calendar, defining priority topics, themes, and investment areas across demand generation, sales enablement, and brand authority
Consistently publish 5+ B2B content pieces per month, exceeding output goals while maintaining quality
Support delivery of 30+ content assets per quarter across blogs, reports, case studies, and campaigns
Led content direction for a B2B demand gen webinar — shaping the topic, narrative arc, talking points, and promotional assets — generating 208 high-quality leads
AI-Driven Workflow Optimization
I design and implement AI-powered systems that accelerate content production while preserving editorial quality and brand voice.
How I use AI:
Design AI-assisted workflows to support research, outlining, drafting, editing, and repurposing — with human review and editorial standards built in
Integrate AI into existing workflows as an accelerator — not a replacement — for strategic thinking
Continuously evaluate emerging tools and apply them where they meaningfully improve speed and consistency
Measured impact:
Reduced content production time by up to 75%
Cut case study publishing timelines from 2+ weeks to ~2 days
Systems built include:
SEO article research and outlining GPT
Case study development GPT
Short-form marketing copy GPT (ads, emails, landing pages)
B2B competitive and industry analysis GPT
Scalable Content Systems & Processes
I focus on removing bottlenecks and building self-serve systems that make content easier to plan, create, and ship.
Key systems I’ve built:
Designed a repeatable case study publishing process, reducing time to publish and eliminating unnecessary handoffs
Led the shift from spreadsheet-based editorial planning to a centralized project management system, improving visibility and collaboration for stakeholders
Partnered with design to create brand-aligned long-form templates, enabling the content team to format whitepapers and sales assets independently and reducing formatting time from days to under an hour
Enablement, Collaboration, & Team Support
I regularly lead without formal authority by setting direction, enabling others, and owning outcomes.
How I support teams:
Onboard and train freelance writers, providing feedback, edits, and approvals
Act as an editorial gatekeeper to ensure quality, consistency, and alignment
Coordinate across multiple stakeholders — including drafting executive and C-level talking points for webinars, launches, and internal communications — to move high-visibility projects forward efficiently.
How I Work
I’m most effective when partnering closely with stakeholders, translating complexity into clarity, and building systems that make content easier to create, scale, and trust.
I bring a steady, collaborative approach to high-visibility work — balancing speed, quality, and empathy, especially in fast-turn or high-stakes situations.