Whitepapers & Ebooks
Solving the Data Problem in B2B Ecommerce
Strategic B2B ecommerce guide developed in collaboration with subject-matter experts across Feedonomics, focused on helping manufacturers and distributors modernize product data operations to meet evolving buyer expectations.
Client: Feedonomics (powered by Commerce)
Content type: BOFU thought leadership whitepaper
Audience: B2B manufacturers, distributors, and ecommerce leaders managing complex product data ecosystems
Role: End-to-end writing and narrative development, close collaboration with Feedonomics subject-matter experts, independent research on B2B buyer behavior and AI-driven discovery, translating complex data challenges into clear, executive-friendly guidance, and shaping structure and visuals with design to support clarity and scannability.
How AI is Transforming the Customer Experience
Strategic, long-form thought leadership guide developed for Commerce, exploring how artificial intelligence is reshaping ecommerce discovery, personalization, search, and the end-to-end customer experience.
Client: Commerce
Content type: TOFU thought leadership guide
Audience: Ecommerce leaders, marketers, and digital teams navigating AI adoption
Role: End-to-end writing and narrative development, collaboration with an AI subject-matter expert, independent research, translation of complex AI concepts into clear, practical guidance, and partnership with design to shape structure and visuals.
B2B Industrial Buyers Report
Industry research report adapted and refined for BigCommerce, analyzing how digital expectations are reshaping purchasing behavior among industrial, electrical, HVAC, and MRO buyers.
Client: BigCommerce
Research partner: Channel Marketing Group
Content type: Industry research report/whitepaper
Audience: B2B distributors, manufacturers, and ecommerce leaders in industrial supply sectors
Methodology: Survey of 345 industrial buyers, building on a 2018 digital adoption benchmark study
Role: Restructuring and refining partner-authored research into a cohesive, BigCommerce-aligned narrative, sharpening messaging and terminology to reflect platform positioning, adding company-specific insights and recommendations, and improving clarity, flow, and executive readability across sections, charts, and key takeaways.
Building Codes Adoption Playbook
Comprehensive government whitepaper developed for Creative Engagement Solutions, LLC’s client, the Federal Emergency Management Agency (FEMA) Building Science Branch, designed to guide state, local, tribal, and territorial officials through building code adoption and enforcement.
Client: Federal Emergency Management Agency (FEMA), Building Science Branch
Content type: Publication
Agency partner: Creative Engagement Solutions, LLC
Audience: Authorities Having Jurisdiction (state, local, tribal, and territorial officials)
Role: Long-form writing, research synthesis, subject-matter translation, and structured guidance development
Recognition: 2022 MarCom Platinum Award — Consumer Awareness Print Media Brochure
Home & Garden Whitepaper
Original, data-driven research report developed for BigCommerce in partnership with Entourage, analyzing how consumers shop for home furnishings across online and in-store touchpoints.
Client: BigCommerce
Research partner: Entourage
Content type: Consumer research report
Audience: Ecommerce, retail, and home furnishings brand leaders
Methodology: Survey of 3,000+ U.S. consumers
Role: Shaping the strategic direction of the report, partnering with Entourage to define survey objectives and questions, analyzing consumer data and translating findings into actionable insights, authoring the full report narrative and recommendations, and creating supporting promotional assets including blog, landing page, and social content.
Building Codes Toolkit
Educational government toolkit developed for Creative Engagement Solutions, LLC’s client, the Federal Emergency Management Agency (FEMA) Building Science Branch, designed to help building owners and occupants understand building codes, permitting, insurance, and disaster resilience.
Client: Federal Emergency Management Agency (FEMA), Building Science Branch
Content type: Publication
Agency partner: Creative Engagement Solutions, LLC
Audience: Building owners, occupants, and community members
Role: Long-form writing, research synthesis, audience translation, and structured educational guidance
Recognition:
2021 Silver Davey Award — Public Service Brochure
2021 MarCom Gold Award — Consumer Awareness Print Media Brochure
